At the core of LIFT’s technology is privacy. All data is collected independently from Wrappr, is opt-in, and de-identified.
Nielsen and Wrappr have partnered to make LIFT a reality, ensuring that all reports use independently collected data.
The impact of your Wrappr campaign is isolated by comparing the exposed and control groups.
These audiences are tracked through the funnel, from awareness to conversion.
We establish an exposed audience and control audience through opt-in mobile location data.
Confidently determine the exact impact of your Wrappr ad spend - from exposure to conversion.
Measure what wasn't possible to track before
Reach & Frequency
Track driving behaviour
Reward safe driving
Track your other metrics too!
How does it work?
Full-funnel attribution for Australian OOH.
*Nielsen Annual Marketing Report: Era of Adaption
Website visits & conversion