Question 1

How do I create a campaign?

Accepted Answer

Easy! Just email us at enquiries@wrappr.co and one of our friendly campaign success managers will get in touch to help you create your campaign.

Question 2

How long should a campaign go for?

Accepted Answer

There is no minimum or maximum campaign length, however it’s usually best to aim for one month or more. The CPM of a Wrappr campaign gets more cost effective the longer your campaign runs for, so many brands choose to book a minimum campaign length, and then move onto a month-to-month basis ongoing.

Question 3

What locations can I run a campaign?

Accepted Answer

At Wrappr we’re in the fortunate position to have thousands of advocates across Australia, meaning that we’re able to guarantee supply for any campaign in any location in Australia where your brand would want to run a campaign. This means all capital cities, all major cities, all regional centres and all regional towns with populations above 15,000.

Question 4

How targeted can I be with my campaign location?

Accepted Answer

You’re able to target your campaigns down to the suburb level. We guarantee supply for campaigns on a national, state, regional, metro, local government area and suburb level.

Question 5

What types of vehicles should I choose?

Accepted Answer

This is completely up to you! Smaller vehicles cost less in terms of production and installation, whereas larger vehicles can be seen from further away.
We recommend thinking about what type of vehicles best represent your brand and your target audience, and also what type of vehicles you can do the most creative things with in terms of advertising design!

Question 6

I'd like to do multiple campaigns with different designs, is this possible?

Accepted Answer

Yes!
If you would like to change your design to match a different promotion or campaign this is possible to do in a manner that will drastically reduce your production and installation costs.
Planning ahead for future campaigns is a great way to be smart with your budget, so make sure you explore this option with your campaign success manager.

Question 7

How do you match me with advocates for my campaign?

Accepted Answer

Advocates fill in an extensive profile about themselves, their vehicle, driving habits and what their interests, hobbies and passions are.
When you approach us with a campaign brief, you will be able to outline your ideal advocate - who they are, what they do with their time, their vehicle, where they work etc. We will then send out an unbiased survey to advocates who match your brief criteria. In this unbiased survey we will ask advocates to rate and rank a series of brands in your category without them knowing which of these brands we are running the campaign for.
If, and only if, your brand is highly rated and ranked compared with other brands in your category will we then make a campaign offer to the advocate. 
If your brand is relatively unknown, we will add an education step to the unbiased survey so that advocates can learn about the brands in your category before rating and ranking them.
Ensuring your advocates are genuine fans of your brand and will be proud to promote you is a crucial step in the process, because your advocates will organically be talking about your brand as they go about their day-to-day with friends, colleagues, teammates, neighbours and other members of their community.

Question 8

How do I know that advocates will be suitable for my campaign?

Accepted Answer

We will provide you with all relevant information about the advocates so you can make informed decisions about their suitability.

Question 9

Is there a maximum number of advocates I can use?

Accepted Answer

Nope :) For larger campaigns with over 50 advocates, it may take longer than normal to get started depending on the capacity of our installers.

Question 10

What is the lead time for getting started with a campaign?

Accepted Answer

For campaigns in major metros, we have a creative deadline of 12 days, and campaign bookings ideally come through a number of weeks before this.

Question 11

Do you provide design services?

Accepted Answer

Yes! We have excellent designers that we work with who are experienced in vehicle advertising design.
 
We can connect you with a suitable designer who you can work directly with to create an amazing design.

Frequently Asked Questions

Brands

How do I create a campaign?

How long should a campaign go for?

What locations can I run a campaign?

How targeted can I be with my campaign location?

What types of vehicles should I choose?

I'd like to do multiple campaigns with different designs, is this possible?

How do you match me with advocates for my campaign?

How do I know that advocates will be suitable for my campaign?

Is there a maximum number of advocates I can use?

What is the lead time for getting started with a campaign?

Do you provide design services?

Advocates

What requirements do I have to meet in order to do a campaign?

Do I get to choose what campaign I am involved in?

How do I give myself the best chance at being selected for a campaign?

How old can my vehicle be?

Who can see the information in my advocate profile?