Question 1

How do I create a campaign?

Accepted Answer

Easy! Just email us at enquiries@wrappr.co and one of our friendly campaign success managers will get in touch to help you create your campaign.

Question 2

How long should a campaign go for?

Accepted Answer

There is no minimum or maximum campaign length, however it’s usually best to aim for one month or more. The CPM of a Wrappr campaign gets more cost effective the longer your campaign runs for, so many brands choose to book a minimum campaign length, and then move onto a month-to-month basis ongoing.

Question 3

What locations can I run a campaign?

Accepted Answer

At Wrappr we’re in the fortunate position to have thousands of advocates across Australia, meaning that we’re able to guarantee supply for any campaign in any location in Australia where your brand would want to run a campaign. This means all capital cities, all major cities, all regional centres and all regional towns with populations above 15,000.

Question 4

How targeted can I be with my campaign location?

Accepted Answer

You’re able to target your campaigns down to the suburb level. We guarantee supply for campaigns on a national, state, regional, metro, local government area and suburb level.

Question 5

What types of vehicles should I choose?

Accepted Answer

This is completely up to you! Smaller vehicles cost less in terms of production and installation, whereas larger vehicles can be seen from further away. We recommend thinking about what type of vehicles best represent your brand and your target audience, and also what type of vehicles you can do the most creative things with in terms of advertising design!

Question 6

I'd like to do multiple campaigns with different designs, is this possible?

Accepted Answer

Yes! If you would like to change your design to match a different promotion or campaign this is possible to do in a manner that will drastically reduce your production and installation costs. Planning ahead for future campaigns is a great way to be smart with your budget, so make sure you explore this option with your campaign success manager.

Question 7

How do you match me with advocates for my campaign?

Accepted Answer

Advocates fill in an extensive profile about themselves, their vehicle, driving habits and what their interests, hobbies and passions are. When you approach us with a campaign brief, you will be able to outline your ideal advocate - who they are, what they do with their time, their vehicle, where they work etc. We will then send out an unbiased survey to advocates who match your brief criteria. In this unbiased survey we will ask advocates to rate and rank a series of brands in your category without them knowing which of these brands we are running the campaign for. If, and only if, your brand is highly rated and ranked compared with other brands in your category will we then make a campaign offer to the advocate.  If your brand is relatively unknown, we will add an education step to the unbiased survey so that advocates can learn about the brands in your category before rating and ranking them. Ensuring your advocates are genuine fans of your brand and will be proud to promote you is a crucial step in the process, because your advocates will organically be talking about your brand as they go about their day-to-day with friends, colleagues, teammates, neighbours and other members of their community.

Question 8

How do I know that advocates will be suitable for my campaign?

Accepted Answer

We will provide you with all relevant information about the advocates so you can make informed decisions about their suitability.

Question 9

Is there a maximum number of advocates I can use?

Accepted Answer

Nope :) For larger campaigns with over 50 advocates, it may take longer than normal to get started depending on the capacity of our installers.

Question 10

What is the lead time for getting started with a campaign?

Accepted Answer

For campaigns in major metros, we have a creative deadline of 12 days, and campaign bookings ideally come through a number of weeks before this.

Question 11

Do you provide design services?

Accepted Answer

Yes! We have excellent designers that we work with who are experienced in vehicle advertising design.   We can connect you with a suitable designer who you can work directly with to create an amazing design.

Question 12

Is it possible to do a marketing stunt or activation involving the advocates?

Accepted Answer

Absolutely! Before a campaign begins, or during a campaign you can create a custom marketing activation involving the advocates and their vehicles. We can setup tracking options and incentives for advocates to ensure that they fulfil their part in the activation.   For example, you may want to have an advocate park their vehicle outside the front of a big event, or if you're feeling cheeky you can park outside the front of one of your competitor's stores!

Question 13

How much flexibility do I have to create activations or direct advocates?

Accepted Answer

You have heaps of flexibility! Our sophisticated tracking technology allows you to identify target locations and time periods, which then allows you to create incentives around advocates being at those locations at specific times.   For example, you may want advocates to park in front of a specific location for 1 hour between the hours of 3-6pm for one week only.

Question 14

How do I track the exposure of our ads?

Accepted Answer

We have independent performance measurement on all of our campaigns, meaning that we’re able to provide highly credible data back to you.   Metrics which we’re able to provide include foot-traffic uplift (which means we can determine ROI and CPA), impressions, engagements and frequency.    This data is collected using smartphone detection sensors in advocates’ vehicles as well as in stores, if you’d like to measure foot-traffic uplift.   On top of this, we also provide GPS reports which include heatmaps, kilometres driven, time spent in target locations and safe driving monitoring.

Question 15

How do payments work?

Accepted Answer

Payment for the production and installation, plus the first month’s media investment, are due 30 days before the campaign starts. Subsequent media invoices are done on a monthly basis thereafter

Question 16

What happens if an advocate acts in an inappropriate manner, such as speeding or unsafe driving?

Accepted Answer

Although this is very unlikely, we have rigorous systems in place to ensure that the likelihood of this risk is mitigated.   Our GPS sensors will alert us to any unexpected movements in the vehicle, such as if it's accelerating quickly, or if the vehicle is speeding.   Furthermore, all vehicles have a "How's my driving?" sticker displayed on the rear of their vehicle which allows any member of the public to call us and report misconduct or an incident.   For unsafe driving incidents, we have penalties in place to provide a strong incentive for advocates to maintain high driving standards.

Question 17

What happens if advertising is damaged during the campaign?

Accepted Answer

Whilst this is unlikely, if any damage is caused to your wraps we will repair this at no cost to you.

Question 18

What happens if an advocate is unable to complete a campaign?

Accepted Answer

We will replace any advocate who is unable to complete a campaign, at no cost to you. This might be in the form of either adding a new advocate to your campaign, or simply extending the campaign for your remaining advocates, depending on your campaign goals.

Question 19

What happens if your advocates do not meet the campaign requirements or exposure targets?

Accepted Answer

We guarantee that we will exceed your campaign targets, and if we don’t we will continue the campaign for free until we do.

Question 20

What happens if an advocate takes a holiday or needs to temporarily stop advertising?

Accepted Answer

This will be dealt with on a case-by-case basis, but no matter the circumstance we guarantee to exceed your campaign targets!

Frequently Asked Questions

Brands

Advocates