Frequently Asked Questions
Brands
Easy! Just email us at enquiries@wrappr.co and one of our friendly campaign success managers will get in touch to help you create your campaign.
There is no minimum or maximum campaign length, however it’s usually best to aim for one month or more. The CPM of a Wrappr campaign gets more cost effective the longer your campaign runs for, so many brands choose to book a minimum campaign length, and then move onto a month-to-month basis ongoing.
At Wrappr we’re in the fortunate position to have thousands of advocates across Australia, meaning that we’re able to guarantee supply for any campaign in any location in Australia where your brand would want to run a campaign. This means all capital cities, all major cities, all regional centres and all regional towns with populations above 15,000.
You’re able to target your campaigns down to the suburb level. We guarantee supply for campaigns on a national, state, regional, metro, local government area and suburb level.
This is completely up to you! Smaller vehicles cost less in terms of production and installation, whereas larger vehicles can be seen from further away.
We recommend thinking about what type of vehicles best represent your brand and your target audience, and also what type of vehicles you can do the most creative things with in terms of advertising design!
Yes!
If you would like to change your design to match a different promotion or campaign this is possible to do in a manner that will drastically reduce your production and installation costs.
Planning ahead for future campaigns is a great way to be smart with your budget, so make sure you explore this option with your campaign success manager.
Advocates fill in an extensive profile about themselves, their vehicle, driving habits and what their interests, hobbies and passions are.
When you approach us with a campaign brief, you will be able to outline your ideal advocate - who they are, what they do with their time, their vehicle, where they work etc. We will then send out an unbiased survey to advocates who match your brief criteria. In this unbiased survey we will ask advocates to rate and rank a series of brands in your category without them knowing which of these brands we are running the campaign for.
If, and only if, your brand is highly rated and ranked compared with other brands in your category will we then make a campaign offer to the advocate.
If your brand is relatively unknown, we will add an education step to the unbiased survey so that advocates can learn about the brands in your category before rating and ranking them.
Ensuring your advocates are genuine fans of your brand and will be proud to promote you is a crucial step in the process, because your advocates will organically be talking about your brand as they go about their day-to-day with friends, colleagues, teammates, neighbours and other members of their community.
We will provide you with all relevant information about the advocates so you can make informed decisions about their suitability.
Nope :) For larger campaigns with over 50 advocates, it may take longer than normal to get started depending on the capacity of our installers.
For campaigns in major metros, we have a creative deadline of 12 days, and campaign bookings ideally come through a number of weeks before this.
Yes! We have excellent designers that we work with who are experienced in vehicle advertising design.
We can connect you with a suitable designer who you can work directly with to create an amazing design.
Advocates
Every campaign is different, so the most important thing is that you fulfil the requirement of being yourself :)
Advertisers are looking to connect with people who fit their target customer profile, and who like their brand. With this in mind, your suitability for one campaign may be excellent and you'll be top of the list, whilst for another campaign you may not be so suitable.
You also will need to be able to meet the exposure targets set by the brand, which could include driving a certain number of km each month in target areas, or your spending a certain amount of time in target areas.
In general, we will not accept vehicles that are older than 7 years old. In saying this, some brands are looking for older cars, so please don't hesitate creating a profile.
Absolutely! We don't want you to ever be involved in a campaign you're not excited to be involved in.
The short answer is - complete your advocate survey!
The more information we have about the types of brands you like, the better we will be able to match you with suitable campaigns.
For the majority of campaigns we will only accept vehicles that are 7 years old or newer, but there are exceptions, so we encourage you to make an advocate profile no matter how old your vehicle is!
The 7 year rule is there because advertisers are mostly looking for modern vehicles to represent their brand, but also because after 7 years your original vehicle manufacturer's paint will have deteriorated to a level that makes paint damage possible when removing the advertising.
If you would still like to be involved in a campaign, but your vehicle is older than 7 years, you're most welcome to make a profile and we will still match you with suitable campaigns. These will be campaigns where advertisers aren't looking for newer vehicles specifically and you will have to be comfortable with the risk of paint damage to your vehicle.
Good question! The only people who can see the information in your advocate profile is us and prospective advertisers who go through a verification process before being privy to this information.