Wrappr is built for brands who want to cut through the noise and stand out.
Establish your campaign objectives
Determine your ideal number of impressions, number of kilometres driven in target areas, or time spent in highly visible locations.
We find the perfect Advocates to represent your brand. All of our Advocates complete an unbiased survey when they sign up and we determine their brand preferences. You provide us with a brief of your perfect Advocate and we provide you with suitable options for approval.
We execute nation-wide vehicle wrap installation, with creative direction to be delivered a minimum of two weeks before campaign launch.
Your Advocates continue with their daily driving routine, whilst promoting your brand with a wrap on their vehicle. Advocates generate over 300,000 impressions and 20 brand-related conversations per month on average, sparking positive word of mouth in their local communities.
Tracking and Reporting
Independent advertising performance measurement and safe driving tracking are provided for all campaigns, and independent ROI measurement is available for select campaigns.
Campaign extension, or unwrapping
At the end of the campaign, you will have the option to extend on a month-to-month basis to maximise your budget.
CPM (cost per thousand impressions) will decrease significantly with longer campaigns.
CPM inclusive of setup costs. Telematics tracking included for all formats, impact tracking included only for half and full wraps.
Wrappr is able to get you access to almost any vehicle type, and you’re able to select your Advocates based on this.
All of your Advocates’ vehicles will be 7 years old or newer, and always in good condition. The only exception is when older vehicles are a better fit for your brief, or if otherwise discussed with you in the brief process.
Locations and Targeting
Wherever your brand needs to be in Australia, Wrappr is there and able to run your campaign. All capital cities, all major cities, and all regional centres.
Target areas are set on a suburb, LGA, or city level, and your Advocates’ incentives are entirely linked to maximising their impact in your target areas!
By placing sensors in physical stores as well as Advocates’ vehicles, the conversion rate between exposure to your advertising and in-store foot traffic can be determined.
By targeting your Wrappr campaign to distinct geographical zones, sales in these zones can be isolated and compared to lookalike control zones.
Measuring ROI and CAC
Independent ROI Measurement
All Wrappr campaigns are independently measured, ensuring complete transparency and trust in the metrics you receive from your campaign. In addition, through the use of single-source data, we’re able to accurately quantify ROI for brands with a physical presence.
Wrappr’s measurement uses wifi-based smartphone sensors which can identify smartphones around Advocates’ vehicles.
Formats & Pricing
Guerrilla Activations allow you to bring your advocates together for a high-impact brand moment!
Say goodbye to costly activations, now you can get your fleet of Advocates to go wherever you want, whenever you want!
Target sporting events, competitor stores, CBDs, concerts, community markets, transport hubs, universities, and more.
If we don’t exceed your campaign KPIs, we will continue the campaign for free until we do!
Ready to learn more and talk to us about how we can help your brand cut through the noise and stand out?
Smartphones which are detected around your Advocates’ vehicles are determined to be an impression. Smartphones which are already connected to wifi will not be counted, ensuring that only roaming smartphones from motorists, commuters and pedestrians will be counted.
Smartphones that are detected within 20 metres of your Advocates’ vehicles, and dwell there for longer than 30 seconds will be counted as an engagement.
Smartphones can be identified and therefore repeat exposures can be detected, giving you an accurate frequency metric.
Brand Safety Guaranteed
Safe Driving App
All advocates have their driving quality tracked using an insurance-grade telematics app that tracks braking, cornering, speeding and phone distraction.
Safe Driving Score
All advocates must maintain a high safe-driving score to receive their monthly incentive and avoid penalties.
All vehicles have a GPS installed into their vehicle to guarantee visibility on vehicle activity.
How We Compare
Of all out of home formats, despite accounting for less than 1% of out of home media, wrapped cars were found to be:
The most noticed transit media format*
More than bus ads
More than taxi ads
More than rail ads
Noticed more than other outdoor formats*
More than digital billboards
More than posters
More than street furniture
*2019 Nielsen Out of Home Study
Get immediate cut-through and maximum impact
Turn heads, be noticed by everyone
Target pedestrians with tactical parking
Long dwell times to target motorists
200% Carbon Offset Program
All Wrappr campaigns are 200% carbon offset through Greenfleet.
For every advocate we have on the road, we offset the emissions for two vehicles.
All advocates have this program promoted on the rear of their vehicle, alongside their 'How's my driving?' sticker.